![Automobile Pioneer and Mr Jaguar William Lyons](https://www.onthisday.com/images/people/william-lyons.jpg?w=200)
Full Name: Sir William Lyons
Profession: Automobile Pioneer and Mr Jaguar
Nationality: ![United Kingdom](https://www.onthisday.com/images/flags/united-kingdom.svg)
British
Biography: Co-founder of the Swallow Sidecar Company in 1922, as Chairman William Lyons announced the company change of name to Jaguar Cars in 1945
Born: September 4, 1901
Birthplace: Blackpool, England
Generation: Greatest Generation
Chinese Zodiac: Ox
Star Sign: Virgo
Died: February 8, 1985 (aged 83)
Historical Events
- 1922-09-04 William Walmsley and William Lyons officially found the Swallow Sidecar Company (later Jaguar Cars) in Blackpool, England
- 1945-03-23 The Swallow Sidecar Company headed by William Lyons agrees to change its name to Jaguar
- 1961-03-17 Jaguar head William Lyons debuts the first E-Type model at the Geneva International Motor Show, creating a sensation