January 1, 1962 — On this day, the Beatles – scruffy, clad in leather and unknown outside their home town of Liverpool – travelled through snow in a van for 220 miles to make a recording audition in London. And they were turned down.
In charge at the Decca studios where the audition was held was senior A&R man Dick Rowe. His assistant, Mike Smith, had seen the Beatles perform at what was to become the famous Cavern Club and had put forward the audition suggestion to their manager, Brian Epstein.
It lasted about an hour and the Beatles – John Lennon, George Harrison, Paul McCartney and the original drummer, Pete Best – performed 15 songs. They were nervous and the session did not go particularly well but Smith told them afterwards that he “saw no problems” and they would have a decision “in a few weeks”.
Epstein let the “few weeks” pass, then, fed up with waiting, phoned Rowe and asked for a decision. It was not what he expected. “Groups with guitars are on the way out,” Rowe allegedly said, adding that he believed “the Beatles have no future in show business”.
Rowe, who died in 1986, always denied the story, saying it was actually Mike Smith who turned down the Fab Four. Another group, Brian Poole and the Tremeloes, also had an audition on the same day and according to Rowe: "I told Mike he'd have to decide between them. It was up to him – the Beatles or the Tremeloes. He said, 'They're both good, but one's a local group, the other comes from Liverpool.' We decided it was better to take the local group. We could work with them more easily and stay closer in touch."
Whoever made the decision, Rowe went on to redeem himself by subsequently signing, among others, the Rolling Stones, the Animals, the Moody Blues, the Small Faces and Tom Jones.
And on musical grounds, maybe it was the right verdict. Years later, George Martin, the Beatles’ legendary producer at EMI, said that he, too, would have turned them down on the basis of the mediocre Decca audition tape.
Published: April 24, 2016
Updated: December 29, 2023
Related Articles and Photos
Elvis Comes Fifth in Talent Show
Elvis Presley made his first public appearance as a singer on this day. It did not go well: he came fifth in a local talent show. But he was only ten years old.October 3, 1945The Beatles on Ed Sullivan
The Beatles with TV host Ed Sullivan during their first appearance on his show in February 1964February 9, 1964Hey, Hey – We're The Monkees
We have the formula, the music and the female fans standing by ready to scream. All we need now is four likely lads to form the band. Enter "The Monkees".September 8, 1965Sgt Pepper's Lonely Hearts Club Band
One of the most famous album covers in music history, The Beatles' Sgt Pepper's Lonely Heart's Club Band, designed by artists Peter Blake and Jann HaworthMay 26, 1967Memories of Elvis
Only one actor has appeared on film with both the Beatles and Elvis Presley: the little-known Norman Rossington.May 21, 1999
Related Famous People
Singer-Songwriter
George HarrisonMusician and Beatle
John LennonMusician and Beatle
Paul McCartneyOriginal Drummer of the Beatles
Pete BestBeatles Drummer, Singer, and Actor
Ringo Starr
Articles on Events in January
'The Most Famous of All Streaks'
Erika Roe bounced into the history books on this day when, topless, she skipped onto the pitch at a rugby game to the roar of 60,000 cheering spectators.January 2, 1982Master Potter Wedgwood Wows the World
An illness put an end to Josiah Wedgwood’s short career operating a potter’s wheel. But it diverted him into design and the creation of world-renowned pottery.January 3, 1795Rise and Fall of the Vanderbilt Empire
When he died on this day Cornelius Vanderbilt allegedly possessed more money than the U.S. Treasury. Much of it was squandered in lavish spending by descendantsJanuary 4, 1877Gillette, The Billionaire Shaving Pioneer
Safety razor pioneer King Camp Gillette, a billionaire who offered a former President a million dollars to join him in a business venture, was born on this day.January 5, 1855